Brands grow when they understand who they’re speaking to, what their offer really communicates, and which signals are worth acting on.
Together we'll find patterns in your analytics, identify the customer behavior behind them, test with purpose, and use these insights to drive better decisions across marketing, creative, budgeting, and site experience.
Steady, repeatable decisions without relying on assumptions
A clear view of what's working and why
I’m comfortable coordinating dev, design, and marketing teams and work confidently across most ecommerce platforms. And if you need creative support in a pinch, I can help there too.
Media Buying & Marketing Support
I plug into whatever your team's existing workflow. Slack, Teams, Asana, Monday, Airtable, email, project tools, task trackers, whatever. Nothing needs to change on your side.This structure scales with your growth, so you pay less at lower spend levels. The cost rises only when your performance does.
• $500 per platform + 10% of ad spend
(capped at $7,200/month)
Fractional CMO Involvement
Includes leading design and development teams and coordinating cross-team efforts
• $500 per platform + 10% of ad spend
+$3,500/month
How do we communicate?
I plug into whatever your team's existing workflow. Slack, Teams, Asana, Monday, Airtable, email, project tools, task trackers, whatever. Nothing needs to change on your side.
How will you know what's working?
You’ll get insights via weekly meetings, dynamic dashboards, ad performance wraps, and written updates as needed. You’ll always know what’s happening and what’s coming next.
What do I need from you?
I’ll need clear access to assets and a point of contact who can answer product questions and approve budgets or changes. On day one, you’ll share access to your paid platforms, analytics, ecommerce backend, merchant centers, and communication channels.
What sets us up for a smooth partnership?
Weekly meetings and light async communication keep everything on track. Give me the goals and guardrails, and I’ll handle the execution. Campaign, budget, creative, copy, and structure changes should run through me so everything stays clean and aligned.
so much fun
Drop a line if you're in Bangkok, Thailand - let's get tea!
Email:
boo@ghostygears.com
