What I Do
Brands grow when they understand who they’re speaking to, what their offer really communicates, and which signals are worth acting on.
Together we'll find patterns in your analytics, identify the customer behavior behind them, test with purpose, and use these insights to drive better decisions across marketing, creative, budgeting, and site experience.
Process
Steady, repeatable decisions without relying on assumptions.
- Find opportunities in your audience and offer
- Run tests to see what your customers respond to
- Validate results with clear numbers
- Scale the winners
- Keep testing as behavior changes
- Positioning guidance across your vertical
Deliverables
A clear view of what's working and why.
- Full paid search and paid social management
(Meta, Google, LinkedIn, Reddit, Bing, Pinterest, etc.) - Marketing guidance
- Monthly creative wraps
- Keyword insights for SEO
- Site conversion rate optimizaiton guidance
- Positioning guidance across your vertical
Cost
Media buying & marketing support
I'll run your ad campaigns, discover your product market fit, and get design created that moves the right audience your way. This fee structure scales with your growth.
$500 per platform
+ 10% of ad spend
(capped at $7,200/month)
Fractional CMO involvement
Need to right the ship, speed up the ship, or figure out how to steer the ship? I'll act as a fractional CMO leading your marketing, design, and development teams while coordinating cross-team efforts to increase conversion rate. I've got years of experience leading teams to success.
$3,500 per month
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You can combine the above depending on your needs.
FAQs
How do we communicate?
I plug into your team's existing workflow. Slack, Teams, Asana, Monday, Airtable, email, project tools, task trackers, whatever. Nothing needs to change on your side.
How do you know what's working?
You get insights via weekly meetings, dynamic dashboards, ad performance wraps, and written updates as needed. You always know what’s happening and what’s coming next.
What do I need from you?
I need clear access to assets and a point of contact who can answer product questions and approve budgets or changes. On day one, you share access to your paid platforms, analytics, ecommerce backend, merchant centers, and communication channels.
What sets us up for a smooth partnership?
Weekly meetings and light async communication keep everything on track. Give me the goals and guardrails, and I handle the execution. Campaign, budget, creative, copy, and structure changes should run through me so everything stays clean and aligned.
How Much Fun Will We Have?
so much fun
I'm in Thailand
Drop a line if you're in Bangkok, Thailand - let's get tea!
can't wait to hear from you!
